Case Logo and corporate identity design

Development of a logo and corporate identity for the transport company.

Transport company Express China is engaged in transportation and delivery of goods from China. The main feature of the company is safety and control
quality control and many years of experience in transportation.

To create a logo and corporate identity that would match the status of the company. It was important to make the logo modern and interesting,
and at the same time to comply with the business style.

To create a logo that would work effectively for the company's image,
We analyzed the target audience, worked out the niche foundation and the competition. This data helped us assess the market and understand what direction to take.

We provided several ideas for the customer to choose from - in different color palettes
and graphic design.

We opted for the font variant of the logo, as it looked the most presentable. We added an icon to the text, which is an abbreviation of the first letters of the company's name. If desired, the icon can be used separately from the text, for example, on advertising and printing or business products.

What we did?
Our designers presented several variations of the logo, made a MockUp, which showed the best way to use the logo.

The process of creating a corporate identity consists of several interrelated stages.
We develop an identity and corporate identity on a turnkey basis, starting from working out the niche and target audience, and finishing with the design and proper demonstration of the ready project. It is important for us that the client understands how the logo should be used to benefit the business.

Our team will be happy to prepare a small or large brand book for you, in which you'll find tips on how to use an identity and branding, as well as examples of advertising, printing and business products with your logo.
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