Case Logo and corporate identity design

Case. Logo development for a logistics company, Express China. 4Limes

Transport company Express China is engaged in transportation and delivery of cargo from China. The main peculiarity of the company is safety and control
The main peculiarity of the company is safety and quality control of cargo transportation and many years of experience in transportation.

To create a logo and corporate identity that would match the status of the company. It was important to make the logo modern and interesting, and at the same time to comply with the business style.

To create a logo that would work effectively for the company's image, we analyzed the target audience, worked on the niche foundation and the competition. This data helped us to assess the market and understand
in what direction to move.

We provided several ideas for the customer to choose from - in different color palettes and graphic design.

We opted for the font variant of the logo, as it looked the most presentable. We added an icon to the text, which is an abbreviation of the first letters of the company name. If desired, the icon can be used separately from the text, for example, on advertising and printing or business products.

What we did:
Our designers presented several variations of logo use to the client, made a MockUp in which they showed how best to use the logo.

The process of creating a corporate identity consists of several interrelated stages. We develop an identity and corporate style on a turn-key basis - starting from niche and target audience analysis and finishing with design and proper demonstration of the finished project. It is important for us that the client understands how the logo should be used to benefit the business.

Our team will be happy to prepare a small or large brandbook for you, in which you will find tips on how to use the identity
and corporate identity, as well as examples of advertising, printing and business products with your logo.

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