Ukrainian company Simplex Group specializes in the production and sale of cooling equipment for mining. The main product is immersion baths
and liquids for their filling.
The client came to us with a clear task: to create a corporate website,
which presents the company and their products. The information on the site had to
should be set out in an accessible way, revealing all the advantages of the equipment.
The client's niche is specific, but rapidly growing. There are more and more mining farms,
hence the need for cooling equipment is growing.
We developed the structure of the future site taking into account the type of business, its needs and objectives.
It includes pages - Home, Product catalog, Product cards, About Us, Production, Blog, Contacts.
In developing the structure we took into account the peculiarities of the future advertising campaign of the store.
The company specializes on a narrowly focused product with a specific target audience. That is why it was important to present all the advantages of the Simplex Group equipment.
Home page content was also built in order to present the main product - installation for immersion cooling - to the site visitors.
On the site we mixed graphic elements, photo, video and text content not to overload the user, but provide enough information to make a decision.
What we did:
We always do an initial marketing analysis of competitors, target audience and business niche before we design. Our project manager communicates with the client, fills out a brief, and identifies the client's needs and desires. This approach helps to create a really useful
and unique product.
For Simplex Group we made a unique design,
layout and programming of the corporate website. Practically every page has a lead-form which helps to collect users' contacts. The site also has a catalog section, which has the entire range of products with prices and detailed descriptions.