WHAT IS CORPORATE IDENTITY
You'd agree - consumers today have a huge range of choices in every category - from household products to clothes to cars and appliances. Thanks to the wide range, consumers have become more demanding and discerning in their choices.
Therefore, a company or brand needs to be able to stand out from the competition in order to be closer to the customer and have steady sales. A sure way to become brighter and more interesting to the customer is to create a unique corporate identity.
Corporate identity means graphical, verbal, colour and other elements which create semantic unity of goods, services and general brand concept.