HOW TO BUILD A STRONG BRAND IMAGE: BRANDING AND IDENTITY DEVELOPMENT FROM 4LIMES
WHAT IS IDENTITY AND BRANDING
Every company strives to become a brand, but not every company succeeds. What is the secret of success? We have been in the branding business for over 5 years. And using the example of our clients, who have become recognizable and beloved brands over this period, we can say for sure: the main secret of successful brand is a quality of products and systematic approach to the positioning.

These two components are the key to your company's successful future. And if quality is the responsibility of your employees, we can help with branding.
But first, a little bit of theory, so that we speak the same language. What is branding and identity?
Branding is the process of forming the image of a company among the target audience. It consists of many elements, such as identity, communication channels, PR, advertising, etc. Owing to these components, consumers get a definite idea about a company, its products or services, its mission and sales promotion.

The brand identity is just a set of tangible means that form brand image: logo, corporate colours, fonts, graphic images. All this is framed in a brand book or Guideline.
THE IMPORTANCE OF IDENTITY AND BRANDING FOR BUSINESS
To win the love and loyalty of your customers and to set yourself apart from your competitors, make sure you pay attention to building your brand and developing an identity.

The more coherent your positioning, the more trust you inspire. The client sees that you are thinking systematically, paying attention to detail, and that is very important. A brand book will make it easier to do business, to communicate with customers and to connect with partners. After all, you will already have a beautiful, presentable set of business printing and souvenir products - this creates a positive impression of your company.


BRANDING AND IDENTITY: WHO NEEDS THIS SERVICE
You should definitely order the service if you want:

  • Have a unified and coherent structure of your brand identity.
  • To have a positive image, that will arouse consumer's interest to the brand.
  • Stand out from your competitors.
  • Increase the trust of potential customers and partners in you and your business.
  • Increase the effectiveness of advertising.
AND WE KNOW HOW TO CREATE A WORKING AND INTERESTING BRANDING FOR YOUR PRODUCTS.

CREATE YOUR BRANDING AND IDENTITY STEP BY STEP
First our project manager completes a brief with the customer
Then we discuss project details and cost
We sign an agreement and customer pays
We show intermediate results and make corrections
We submit several design concepts for the client to choose from and approve one of them
The customer provides input material - text, photo, video, graphics etc
We present a complete project, making further adjustments if necessary
Approve final result of the project
The client pays for the rest
We hand over all sources and copyright and allied rights to the project
VALUE
We can provide several payment schemes for the project:
  • 100% prepayment
  • 70% prepayment and 30% balance
  • 33% upfront payment; 33% surcharge and 33% balance
LOGO DESIGN
After filling in the brief, confirming the details, approving the price and signing the contract, we provide a few sketches of the logo. After communicating with the client we refine the sketches to the final version and create a MockUp for the visualisation of the main promotional material. As a result, you get a ready-made logo, the basic variants of its use, a set of branded fonts, colours and visualization of the main promotional elements.

Service cost: from $150.
Term of completion: 4-7 business days.
SMALL BRAND BOOK
In addition to the steps described in the creation of a logo, we develop layouts for printing, draw guidelines for the use of corporate identity. You get a logo, final final revised models of the 7 basic units of business printing (business card, letterhead, envelope, pen, tableware, textiles, outdoor advertising) and guidelines for the use of branding.

Cost of the service: from $350.
Term of realization of the project: from 5-14 working days.
FULL BRAND BOOK (GUIDELINE)
We also develop logo, layouts for business and advertising printing, create guidelines for use of corporate identity and brandbook. Ordering this service you will get a ready-made logo, manual on the use of corporate identity, guideline on visual identity, final final refined product layouts from 15 units (business card, letterhead, envelope, pen, tableware, textiles, outdoor advertising, etc).

Cost of the service: from $500.
Term of work: 10-30 working days.

BENEFITS OF CREATING BRANDING AND IDENTITY FROM 4LIMES
Our team will develop branding that:
  • Will align with your global mission and help you achieve it
  • Bring strong emotions and associations with your brand to your target audience
  • Will help you to communicate with your clients and partners
  • Have a modern and dynamic design
OUR SATISFIED CUSTOMERS
DOES YOUR BUSINESS NEED BRANDING AND IDENTITY?
Please fill in the feedback form to enquire if you need more information or to request additional services.