Promotion of marathons, webinars, auto webinars for any business niche
Modern methods of promotion of online events
Online events are becoming much more popular than live meetings with clients and audiences. Webinars, webinars and marathons are more profitable and convenient than live events, both for organisers and participants:
- 1Unlimited number of webinar participants
- 2No hall rental costs
- 3Cheaper and easier to organise
- 4Can be automated
- 5Can be viewed and conducted from anywhere in the world
The common belief that webinars and marathons are only used to promote infoproducts (courses, trainings, educational materials), but this is not entirely true.
In fact, the niche of your business is not important. What matters is the goals and objectives you want to achieve with online events, for example:
In fact, the niche of your business is not important. What matters is the goals and objectives you want to achieve with online events, for example:
Selling a complex product or service.
Working off typical, complex objections from your target audience.
Expanding your audience's reach without increasing your advertising and sales budget.
Creating an automatic, stable source of leads.
Working through and warming up a cold customer base.
But for this channel for attracting applications to work to its full potential, online events need to be properly promoted.
How do we do it?
Before selecting a channel, we draw up a portrait of the target audience: geography, gender, age, preferences, interests and online behaviour (favourite social networks, websites, Youtube or Telegram channels, etc.).
Based on this data, we select the relevant promotion channels. In our practice we use:
Based on this data, we select the relevant promotion channels. In our practice we use:
- Google Ads: Search advertising;
- Google Ads: Contextual Media Network;
- Youtube;
- Chatbot;
- Telegram Channels;
- Advertising from opinion leaders;
- Facebook and Instagram;
- Tik-tok;
- Yandex.Direct: Search advertising;
- Yandex: Yandex Advertising Network;
- MyTarget (Ok, Vk, My World);
- Other sources as required.
The promotion of online events has its own characteristics:
In addition to building a portrait of the target audience and working with advertising, there are several other nuances that need to be taken into account.
For example, the promoter needs to know how to set up tracking systems on the site. If this is not done, it will not be possible to gather important information about the effectiveness of the advertising campaign.
Also, before launching campaigns, check the advertising creatives and landing page for forbidden phrases and images.
For example, the promoter needs to know how to set up tracking systems on the site. If this is not done, it will not be possible to gather important information about the effectiveness of the advertising campaign.
Also, before launching campaigns, check the advertising creatives and landing page for forbidden phrases and images.
IF YOU WANT YOUR PROJECT TO BE PROMOTED BY PROFESSIONALS
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Promotion of Webinars, Webinars & Marathons
by 4Limes
by 4Limes
When you work with us, you get a comprehensive package to promote your online project. We take care of your target audience portrait, copywriting, design and work with advertising campaigns.
In the process of cooperation you get constant information support of our specialist and answers to your questions.
The package of services includes:
In the process of cooperation you get constant information support of our specialist and answers to your questions.
The package of services includes:
CREATION OF A PROMOTION STRATEGY
SELECTION OF YOUR PLAYAS AND OBJECTIVES
CREATION OF AN AUDIENCE AND SELECTION OF INTERESTS
CREATION OF UTM TAGS FOR ADVERTISEMENTS
AD DESIGN
COPYWRITING FOR ADVERTISING CREATIVES
RUNNING A TEST ADVERTISING CAMPAIGN FOR 2 WEBINARS
DEACTIVATION OF INEFFICIENT AUDIENCES AND ADVERTISEMENTS
REPORT WITH CONVERSIONS. SUMMARISING PRELIMINARY RESULTS OF THE TEST
SCALING UP OF PCM AND CORRECTION OF RATES
REPORTING ON PC
CONCLUSIONS AND RECOMMENDATIONS
Why customers choose us?
- Individual approach to each clientDeeply understand the features of your business and target audience, because it directly affects the effectiveness of all work.
- Practical experienceWe are constantly approached by new customers with the request to promote. Every day we hone our skills and gain experience working on online events in a variety of businesses. You can see this by looking at our cases of webinars, webinar promotion and marathon promotion.
- A full range of works in one agencyBy working with us, you do not need to look for additional contractors. We undertake creation of promotion strategy, copywriting, design and work on advertising campaigns.
BOOKING ONLINE EVENT PROMOTION WITH 4LIMES IS EASY!
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