WHAT IS A SITE AUDIT
SITE TECHNICAL AUDIT
Technical audit of the site will be the first stage of work on its optimization. He will need if the resource is already there, but "does not grow", ie, not increasing the number of visits, purchases and overall income from it.
It is a comprehensive seo-audit site will help identify all the causes of poor ranking, and why it is in low positions for key enquiries. After the work is done, you will not only be able to improve positions in the search engine rankings, but also to avoid filters that may be imposed by search engines.
COMPREHENSIVE SITE AUDIT
a comprehensive audit consists of several types of work and involves analysis:
It is a comprehensive seo-audit site will help identify all the causes of poor ranking, and why it is in low positions for key enquiries. After the work is done, you will not only be able to improve positions in the search engine rankings, but also to avoid filters that may be imposed by search engines.
COMPREHENSIVE SITE AUDIT
a comprehensive audit consists of several types of work and involves analysis:
- technical;
- external factors;
- usability.
TECHNICAL ANALYSIS
Technical analysis - a set of works, which can reveal whether there was a mistake or several at once during its creation. Their presence can reduce the functionality of the resource, stopping its promotion in search engines. By timely identifying and eliminating technical problems, experts will make the site more convenient for users, which will improve the behavioral factors and help him to promote.
WHAT IS INCLUDED IN THIS PART OF THE WORK?
A whole range of actions required for a quality check of the resource's performance.
Specialists:
Specialists:
- check the speed of loading pages
- check the hosting settings
- look for and eliminate duplicate pages
- analyze the layout
- study meta tags, and many other little things
In the process, they determine the relevance of pages for promotion, the team analyzes each indexed page, identifying any possible deficiencies.
After the test, a report is made on the problems identified and proposed solutions. These actions allow you to make further plan to promote the resource.
After the test, a report is made on the problems identified and proposed solutions. These actions allow you to make further plan to promote the resource.
EXTERNAL FACTOR ANALYSIS
Check the link mass, that is, external audit of the site, is part of the full audit, and is required to evaluate the external ranking factors. It identifies the number of links from other resources that lead to yours, analyzes their quality.
During this work is revealed:
During this work is revealed:
the presence of natural links and seo
whether there are sanctions (filters) imposed by search engines, or the risk of falling under them
reviews on other resources, their quality and quantity
Specialists analyze links, identifying natural and purchased, the quality and quantity of reviews on other resources.
After all the necessary actions, the client receives a conclusion about the external ranking. It is accompanied by a list of external links that are recommended to be removed. The client will receive advice on how to correctly build up a link mass without penalties from search engines, and advice on dealing with reviews.
After all the necessary actions, the client receives a conclusion about the external ranking. It is accompanied by a list of external links that are recommended to be removed. The client will receive advice on how to correctly build up a link mass without penalties from search engines, and advice on dealing with reviews.
USABILITY
This is the part that focuses on helping visitors become customers. Usability performs interface analysis tasks, and produces a list of problems, plus recommendations on how to fix them. The goal of this part of the review is to make the resource commercially successful, so that it brings the owner purchase requests and high conversions.
The purpose of the analysis is to increase the convenience of users and potential customers on the pages of the resource, so the analysis is carried out:
The purpose of the analysis is to increase the convenience of users and potential customers on the pages of the resource, so the analysis is carried out:
1
text content, paying attention not only to the quality of content, but also its formatting
2
the presence of functional elements in the resource, their feasibility and convenience of location, use;
3
design
Work on assessing the usability begins during the creation of the resource, every detail is thought out. If it is ready and used, such work will help to get more out of it.
WHY DO AN AUDIT
In reality, it's not enough to create a successful website, you have to pay attention to its promotion. Google or Yandex have many resources with the same subject matter and similar content, but it's important to target your visitors. If you do not analyze, do not make a plan to promote the resource, its existence will not be effective, and it will not get to the top of the issuance of search engines.
All this can be done at any stage of the existence of a site: when creating, during revision, in the preparatory work for the promotion.
All this can be done at any stage of the existence of a site: when creating, during revision, in the preparatory work for the promotion.
HOW THE PRICE IS FORMED
The cost of the audit will affect the size of the site and the amount of work that needs to be done. The analysis of a large corporate resource and a single page has different tasks and objectives.
THE BENEFITS OF A SITE AUDIT FROM 4LIMES
Our company is professionally engaged in the creation and promotion of sites
We have a sufficient number of specialists, each of them - a professional in his field
On this web-site you can find successful cases we are proud of
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