WHAT DOES CONTEXTUAL
ADVERTISING INCLUDE
ADVERTISING INCLUDE
Maintaining advertising campaigns involves working with your existing Google Ads and Yandex Direct advertising accounts.
The main advantage of contextual advertising is that the budget is spent solely on the transition to the site. It is also attracted by the ease of attracting the target audience, the configuration of the targeting of ads only to interested users, the possibility to automate the process.
The main advantage of contextual advertising is that the budget is spent solely on the transition to the site. It is also attracted by the ease of attracting the target audience, the configuration of the targeting of ads only to interested users, the possibility to automate the process.
MANAGE ADVERTISING CAMPAIGNS IN GOOGLE ADS AND YANDEX DIRECT
Maintaining Google Ads consists of two main stages: analysing the launched advertising campaign and making changes while working on the campaign.
The first stage includes:
The first stage includes:
Analysis of traffic
Analysis of text ads
Work with the positions of the groups of ads, which consists of monitoring rates and budgets
Analysis of visitor behaviour on the site
Evaluation of keywords and ad groups for conversions
The second stage involves working with a list of keywords, its proper grouping, refinement of geo-targeting, determining the time of audience activity, creating new ads, etc.
When working with contextual media campaigns, the strategy is roughly the same. During the analysis, the contextual advertising specialist disables ineffective ads, non-performing, non-profitable sites and audiences, and connects remarketing. In the process, the behaviour of the target audience of the contextual media network is monitored.
When working with contextual media campaigns, the strategy is roughly the same. During the analysis, the contextual advertising specialist disables ineffective ads, non-performing, non-profitable sites and audiences, and connects remarketing. In the process, the behaviour of the target audience of the contextual media network is monitored.
Running an advertising campaign in Yandex.Direct involves the same actions as in Google Ads. The main ones are control of advertising budget spending, tracking of ad display positions, accounting of the number of clicks, CTR, conversions, bounces, time spent on the site, depth of view.
In addition, the following actions are carried out:
In addition, the following actions are carried out:
- adjustment of the list of minus-words
- adjusting the targeting
- analysis of the bidding strategy
- work with the texts of ads and key phrases
COST OF CONTEXTUAL ADVERTISING
The cost of contextual advertising service depends on the number of advertising campaigns launched and the number of ad groups in each. The budget for this service is divided into a fee to the agency and the advertising budget. Payment to agency in the first month of $ 200 and in subsequent months of $ 150.
Advertising budget is determined after creating media plan or as agreed with 4Limes experts.
Advertising budget is determined after creating media plan or as agreed with 4Limes experts.
The second stage involves working with a list of keywords, its proper grouping, refinement of geo-targeting, determining the time of audience activity, creating new ads, etc.
When working with contextual media campaigns, the strategy is roughly the same. During the analysis, the contextual advertising specialist disables ineffective ads, non-performing, non-profitable sites and audiences, and connects remarketing. In the process, the behaviour of the target audience of the contextual media network is monitored.
When working with contextual media campaigns, the strategy is roughly the same. During the analysis, the contextual advertising specialist disables ineffective ads, non-performing, non-profitable sites and audiences, and connects remarketing. In the process, the behaviour of the target audience of the contextual media network is monitored.
INTERESTED IN CONTEXTUAL ADVERTISING SERVICE?
Leave your request and our specialist will contact you within a few hours.
BENEFITS OF CONTEXTUAL ADVERTISING SERVICE FROM 4LIMES
The main advantages of ordering services in our agency:
We will develop a step-by-step strategy for you contextual advertising
We will provide a detailed analytics, which includes identification of conversion actions on the site and the setting of objectives in the advertiser's cabinet
Carefully monitor the advertising budget and avoid wasting it, as a consequence - effective, competent management of the campaign budget. We provide a monthly progress report
OUR SATISFIED CUSTOMERS
Over the 5 years our agency has been in the advertising market, we have been able to build up a large portfolio. It includes cooperation with companies working in different directions. Both our and foreign clients are present. Many of them have long been brand advocates. We invite you to familiarize with our practical cases of contextual advertising.
CHECK OUT OUR PROJECT CASES