Massively attracting leads in B2B with webinars and autowebinars
Creating a steady stream of leads for your business
WHAT IS AUTOWEBINAR
Webinars and autowebinars are a modern tool to increase sales through audience interaction. Thanks to the video format and live chat, the speaker can have an interactive conversation with the audience and sell their product through the benefit.
A webinar is a live broadcast on a given topic. An auto webinar is a recording of a broadcast that simulates live chat. Thanks to live chat, the viewer often doesn't even realise that the webinar is not live.
Webinars work best when combined with a webinar funnel. Through advertising, registrations are attracted to the webinar. Then the registered users are segmented with a quiz.
Webinars work best when combined with a webinar funnel. Through advertising, registrations are attracted to the webinar. Then the registered users are segmented with a quiz.
We then "warm up" them with useful content before the webinar, and only then the webinar itself is held. This sequence increases the conversion rate by several times compared to a normal webinar without a funnel.
Audience members who did not leave their applications immediately after the event are milked for useful content.
Important: We recommend that in addition to sending out useful content, the sales team is also involved in the push phase.
Audience members who did not leave their applications immediately after the event are milked for useful content.
Important: We recommend that in addition to sending out useful content, the sales team is also involved in the push phase.
What do you get after the webinar?
With the webinar funnel, you warm up the viewer before, during and after the webinar.
This gets you targeted leads from "warm" or "hot" users.
And the price per conversion is lower than with other promotion methods.
This gets you targeted leads from "warm" or "hot" users.
And the price per conversion is lower than with other promotion methods.
What you need for a webinar
There are 5 main components to a successful B2B webinar. Each of them needs to be carefully prepared.
Our experts will help you every step of the way:
Our experts will help you every step of the way:
- 1Websites: Webinar Landing Page, thank you page, consultation or your product page, others as required.Small one-page websites of no more than 5 screens work best for generating webinar funnels.
It is important that the site has all the information needed to make a decision: disclosure of the unique selling proposition (USP) and offerer, webinar programme; speaker and his regalia, etc. - 2Notification chains: Email, SMS, Messenger, Infocall.Email open rate is 20-30%, while messenger open rate is 80-90%. Completion of targeted actions in email is 3-15% and in messengers 40-70%. If in the past it was enough to do only Email marketing to attract the right amount of viewers, now we have to use all channels of interaction with the target audience to the maximum.
- 3Presentation: Structure, Copywriting, Design, Layout.If the company has a valuable product, but the speaker is not able to present it competently - the webinar is of no use. To help the presenter, there is a presentation. In addition to its visual part, it is important to think over the structure of webinar, which allows to give useful content for viewer and unobtrusive to offer your product.
- 4Traffic: Strategy, Copywriting, Design, Setting up, Maintaining, Reporting.We recommend that you start advertising a webinar four days before the event (your ads won't have time to ramp up in a day, and in 5+ days the user may change their mind about attending the webinar). It's also important to do a test run of your ads and track the success of the entire campaign. This will enable you to analyse results, identify the most effective audiences and optimise your budget for future campaigns.
- 5Webinar platform.From our experience, we recommend using Bizon365 or Youtube Live. They are the easiest platforms with a clear interface.
LEAVE A REQUEST ON THE SITE
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STRUCTURE OF YOUR WEBINAR FUNNEL BY 4LIMES
When creating a webinar funnel, we work in detail on the foundation and design of the client's journey to tailor the funnel to the target audience and increase the likelihood of conversions. Build the funnel on one of the chatbot platforms and drive traffic to it.
- Step 1 - Foundation stage
- 1. Structuring the foundation
- 1.1 Elaboration of target audiences
- 1.2 Elaboration of the customers' pain points
- 1.3. Definition of the product matrix
- 2. reflect the logical structure on the board
- 2.1 Develop a funnel strategy
- 2.2 Develop hypotheses for entry points
- 2.3 Elaborate customer journey through the funnels
- 2.4 Prepare structure for copywriting
- Step 2 - Designing the customer journey
- UTP
- The chain of offers
- Work out the chain of messages - ToR for Copywriter
- Formulate ToR for designer
- Approve design and copywriting
- Step 3 - Construction phase of the tunnel on the Chatbot platform
- Preparing the platform and connecting messengers
- Assembling in the Chat bot platform: creation of the tunnel, offers, LGT, widgets, forms, subscription buttons, templates, rules, automation, integration, etc.
- Validation (images, links, texts, dates, messenger connectivity)
- Testing of the message chain
- Step 4 - Campaign settings and analytics phase
- Setting up metrics within the platform and preparing links for the RC
- Creation of the retargeting pixels and their installation (preparing the ToR)
- Creation of the RC within Facebook
- Testing of different audiences, selection based on indicators
- Traffic launch
- Generating a database of answers to common questions from bots
- Analyzing metrics and adjusting tunnel
- Reporting with conversions. Drawing preliminary conclusions from test results
- Scaling advertising
- End of project reporting
WHY CHOOSE US
We do webinar and webinar funnels on a turnkey basis. You don't need to look for additional contractors, as we have all the experts you need to create your funnels. We take care of niche analysis, target audience and creating the design of the client's journey. We work with design, advertising creatives, writing texts, creating websites and setting up advertising.
We understand that a client does not always need the full range of services, so at 4Limes we are ready to help in one or more stages of work:
We understand that a client does not always need the full range of services, so at 4Limes we are ready to help in one or more stages of work:
Creation of presentation for a webinar
Webinar (Product) Landing Page design and creation
Development of funnel structure and autofunnel for B2B
Launch targeting advertising for the webinars
ANY QUESTIONS?
Leave a request online and get a free consultation from our expert!
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