CUSTOMER JOURNEY MAP:
Make the customer journey to purchase easier,
and your profits higher
and your profits higher
WHAT IS A CUSTOMER JOURNEY MAP?
A Customer Journey Map (CJM) is a marketing tool that gives you a real insight into your customer's behavior. This means you can work through objections that lead to the loss of your potential customer at each step as precisely as possible.
CJM is the intelligent guiding of the sales funnel from lack of awareness to purchase and subsequent experience of interaction with the company and repeated purchases.
CJM is the intelligent guiding of the sales funnel from lack of awareness to purchase and subsequent experience of interaction with the company and repeated purchases.
CJM provides an objective understanding of what stages a consumer goes through when interacting with a brand: what they like, what they think about, doubts, what barriers stop them from buying.
An entrepreneur needs to understand that only in a parallel reality does the customer act linearly - he wants to buy something, reads information about the product, comes to the shop, buys it and uses it.
An entrepreneur needs to understand that only in a parallel reality does the customer act linearly - he wants to buy something, reads information about the product, comes to the shop, buys it and uses it.
In reality, however, the consumer acts chaotically and little predictably, thinking a lot and having doubts. His decision to buy is influenced by external factors (your competitors, for example, or the opinion of friends, reviews on the internet).
So if you want to build a relationship with your customer, to make it systematic and predictable, you cannot do without CJM.
So if you want to build a relationship with your customer, to make it systematic and predictable, you cannot do without CJM.
How CJM will benefit your business
How different segments of the CA interact with your product.
Which points of contact are more sought after by the CA.
What steps the customer goes through before making a purchase.
What thoughts and barriers they have at each stage.
How to deal with customer barriers and objections.
What marketing tools are needed at each stage of the sales funnel.
Proper translation from one stage of the sales funnel to the next.
Moreover, once you have structured all this information into a clear diagram or table, you will have new ideas on how to improve the product itself and the quality of interaction with the target audience.
CJM is useful at the product launch, when it is not at all clear how the audience will perceive it and what can go wrong. Or if you already have a product, but you are not satisfied with the results of sales and feedback from users.
Also, with CJM you can evolve and improve the quality of the product and reach new levels of sales and volumes of business, even if you are doing well. Also, CJM gives you the opportunity to build a foundation for your sales funnel and systematic marketing.
CJM is useful at the product launch, when it is not at all clear how the audience will perceive it and what can go wrong. Or if you already have a product, but you are not satisfied with the results of sales and feedback from users.
Also, with CJM you can evolve and improve the quality of the product and reach new levels of sales and volumes of business, even if you are doing well. Also, CJM gives you the opportunity to build a foundation for your sales funnel and systematic marketing.
Projects are delivered in Google spreadsheet format. Horizontally we spell out the stages of the interaction between the company and the consumer, and vertically:
- Specific characteristics of the target audience (goal, barrier/emotion);
- Stats in CRM;
- How to improve contact points: general recommendations and separately for each promotion channel (social networks, ppc, KMS, Yandex Direct+XR, email, chat-bot, blog and website, Youtube, etc.).
The whole project takes 7-10 working days.
A simple algorithm, clear prices and deadlines, an experienced project manager who will answer all your questions - that's why our clients love us so much.
If you need a high-quality, systematic development of Customer Journey Map - we will be happy to help!
FILL IN THE FORM IF YOU ARE INTERESTED IN CREATING A CJM FOR YOUR BUSINESS
We will contact you within a few hours.
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Creating a Customer Journey Map from 4Limes
Developing a Customer Journey Map takes a 4Limes specialist 7-10 working days.
During this time, our marketer:
During this time, our marketer:
1
Elaborates target audiences (target audience portrait and pains).
2
Creates key offers for promotion.
3
Works out a complete customer journey map and interaction scenarios.
4
Prescribes specific statuses in CRM at different stages of the scenario.
5
Provides solution options to improve touchpoints at each stage (website, blog, email, smm, sms)
6
Provides a detailed description of the advertising tools at each stage of the job:
- Google Ads: Search Ads and Contextual Media Network
- Yandex Direct: Search Engine and Ads;
- Youtube;
- Chatbot;
- Instagram;
- Facebook;
- MyTarget (Ok, Vk, My World)
- Other sources as required.
7
Prescribes advertising budgets for test implementation of the customer journey.
To make sure you don't have any trouble with the Customer Journey Map, we record a step-by-step video tutorial on how to work with the project.
WHY CHOOSE 4LIMES
Our clients save significantly on the costs associated with hiring full-time employees, but still get all the benefits of an experienced marketer.
FLEXIBILITY
Our flexible business model will meet the needs of customers of different business forms.
ORIGINAL APPROACH
Our experience has repeatedly helped us implement a large number of successful strategies.
TEAM
Experienced professionals are always focused on achieving the best result for your business.
OUR SATISFIED CUSTOMERS
FILL IN THE FORM IF YOU ARE INTERESTED IN CREATING A CJM FOR YOUR BUSINESS.
We will contact you within a few hours.
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