Messenger sales funnel for online projects
Building effective funnels and auto-funnels for the info-business
There is a 7-touch rule in marketing: before you can sell something, you need to contact a person 7 times through different communication channels. This is done in order to "warm up" and prepare the user before offering something. We gradually familiarise them with the product, close objections, build trust and then sell.
This is the secret of the funnel's effectiveness - gradual, unobtrusive interaction and a sale.
This is the secret of the funnel's effectiveness - gradual, unobtrusive interaction and a sale.
What kind of funnels are there for the infobiz?
Funnels come in two types: evergreen (auto-funnels) and launching.
The evergreen-funnel runs continuously 24/7, and provides a continuous flow of traffic for the online project.
And the launch funnel is needed to gather traffic for a specific date or event. For example, you are launching a marathon and you need to collect a lot of applications for it. In this case, a launch funnel is used.
Funnels differ in format as well:
The evergreen-funnel runs continuously 24/7, and provides a continuous flow of traffic for the online project.
And the launch funnel is needed to gather traffic for a specific date or event. For example, you are launching a marathon and you need to collect a lot of applications for it. In this case, a launch funnel is used.
Funnels differ in format as well:
- 1Webinar funnel
- 2Marathon funnel
- 3Lead generation or content funnel
- 4A quiz or test
The format of the messenger sales funnel is chosen depending on the goals and objectives of the online project.
For example, a lead-magnetic funnel or a quiz is most often used to promote a new project. A webinar or marathon funnel is used to sell a complex, expensive product. We use them to lead people smoothly to the main offer, rather than to sell them "outright".
For example, a lead-magnetic funnel or a quiz is most often used to promote a new project. A webinar or marathon funnel is used to sell a complex, expensive product. We use them to lead people smoothly to the main offer, rather than to sell them "outright".
WE WILL BE HAPPY TO HELP YOU CREATE FUNNELS OF ANY COMPLEXITY FOR YOUR GOALS AND OBJECTIVES
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Messenger funnels from 4Limes
Work on funnels in messengers consists of 4 stages. At the end of each stage you get a complete product: foundation work, customer journey design, finished tunnel in chatbot platform and setup and maintenance of advertising.
- Step 1 - Foundation design stage1. Structuring the foundation.
1.1 Elaboration of the target audience.
1.2 Elaborating the customer's pain.
1.3 Identification of the product matrix.
2. Visualisation of the logical structure on the board.
2.1 Development of a funnel strategy.
2.2 Development of an entry point hypothesis.
2.3 Elaboration of the customer journey through the funnels.
2.4 Preparing the structure for writing the copywriting. - Step 2 - Design phase of the customer journey3. UTP..
4. The chain of offers.
5. Elaboration of the messaging chain.
6. Creation of advertising creatives.
7. Approval of design and copywriting. - Step 3 - Tunnel design phase on the chatbot platform8. Preparing the platform and connecting the messengers.
9. Assembling in the chatbot platform: creation of the tunnel, offers, LGT, widgets, forms, subscription buttons, templates, rules, automation, integration, etc.
10. Testing (images, links, texts, dates, messenger connections).
11. Testing the message chain. - Step 4 - Campaign settings and analytics phase12. Setting up the metrics within the platform and preparing links for the RC.
13. Creating retargeting pixels and setting them up (preparing the ToR).
14. Creating the RC within Facebook.
15. Testing of different audiences, selection by indicators.
16. Launching traffic.
17. Forming a database of bot's answers to typical questions.
18. Analyzing indicators and adjusting the tunnel.
19. Reporting with conversions. Summarizing preliminary results of the test.
20. Scaling up advertising.
21. Reporting on the project's outcome.
Why do customers choose us?
It's simple and clear with us. We describe the process of project implementation step by step, and negotiate the budget in advance. Therefore, our customers always know how much and for what they pay.
Cooperation scheme:
Cooperation scheme:
FILLING IN A BRIEF, DISCUSSING EXISTING RESOURCES AND BUSINESS GOALS
APPROVAL OF ADVERTISING OBJECTIVES, ADVERTISING BUDGET, COST OF WORK
SIGNING THE CONTRACT AND PAYMENT
RECEIPT AND IMPLEMENTATION OF ADDITIONAL RECOMMENDATIONS FROM THE AGENCY TO IMPROVE THE RESULT OF THE ADVERTISING CAMPAIGN
ELABORATION AND APPROVAL OF THE FOUNDATION AND THE CHAIN OF OFFERS
GETTING INPUT FROM THE CLIENT
WORKING THROUGH AND APPROVING THE CLIENT'S JOURNEY DESIGN
DESIGNING, ASSEMBLING, TESTING AND APPROVING THE SALES TUNNEL
APPROVAL OF ADVERTISING FORMATS, TEXTS AND ADVERTISEMENTS
LAUNCH OF ADVERTISING AND REPORTING ON THE TEST PERIOD
RUNNING THE MAIN AD AND SCALING UP
COMPLETION REPORT AND RECOMMENDATIONS
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