Content is king!
How a content strategy can help your brand conquer the market
How a content strategy can help your brand conquer the market
WHAT IS A CONTENT STRATEGY FOR SOCIAL MEDIA
A content strategy is the foundation of all SMM marketing. It helps you understand who your target audience is, and how you need to engage with them to get the results you want.
You need to understand that to break through the competition and win the love of your audience, nowadays, it is not enough to create good content and post it once in a while. You need a systematic and versatile approach. It's the content strategy that helps this approach to shape and start communicating with your target audience in the language of the customer's benefits.
You need to understand that to break through the competition and win the love of your audience, nowadays, it is not enough to create good content and post it once in a while. You need a systematic and versatile approach. It's the content strategy that helps this approach to shape and start communicating with your target audience in the language of the customer's benefits.
WHAT GOES INTO DEVELOPING A CONTENT STRATEGY
Creating a content strategy takes place in several stages:
Induction
The project manager and client fill in the brief in this stage to define the business niche, the target audience, its pains and needs, level of competition. In addition, the main objectives and goals of social media representation are defined. This introductory information is needed to determine the direction in which we will work further.
Analysis of competitor accounts
You need to know your competitor by sight. Identify your most powerful competitors, and analyze their profiles to identify their strengths and weaknesses. This data will help create a unique and interesting content strategy to gain a competitive edge.
Determining the best groups and content formats
There are over 50 content formats and our job is to determine which formats and in what ratio will be relevant to the client's niche and audience.
Building a Target Audience Portrait
A social media content strategy needs a deeper understanding of the audience, segmentation across different metrics. The better segmented your target audience, the easier it will be for you to create engaging content. And as a bonus, you'll be able to run ads on each of your segments and it will cost you less and be several times more effective.
Create rubrics and publication grid
We do everything to make social networking easy for our clients. Therefore for each of our customers we think through rubrics and develop a grid of publications.
Selecting hashtags under each heading
Why maintain a social network if no one can see you, don't you agree? Hashtags are a small but very important promotional tool in the world of SMM. Thanks to them, you can increase the reach and number of views of your posts. And branded hashtags under each heading will help organize the content on your page and create easy navigation for your subscribers.
Create graphic design examples
It is important for us, when the client receives the finished content strategy, to understand what visual design will be most effective for their page. We prepare clear examples of the graphic layout for that purpose.
Resume
We give a detailed description of each content group, provide descriptions and examples of publications with texts.
As a result you get a multi-page briefing document which can be given to any level of content manager to get the perfect social media content.
COST OF SERVICE
The final price of content strategy development depends on many factors. To calculate the cost, you need to fill out a brief.
You can fill it in yourself or with the help of our specialist. Specialist involvement will cost $20/hour.
You can fill it in yourself or with the help of our specialist. Specialist involvement will cost $20/hour.
- Cost of content strategy development starts from 150$.
- Lead time from 5-7 working days.
BENEFITS OF DEVELOPING A CONTENT STRATEGY FROM 4LIMES
If you need a social media brand strategy - contact the professionals! We have over 5 years of experience in SMM marketing, so we know exactly how to achieve your marketing goals through social media. Our employees are always ready to create the best product for you, that will delight your followers and bring profit to you.
CHECK OUT OUR PROJECT CASES
You can see the effectiveness of our work by looking at our cases.
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