DEVELOPING AN SMM STRATEGY FROM 4LIMES
WHAT IS AN SMM STRATEGY
An SMM strategy is a multi-page instructional document which shows how to properly conduct and promote your business in social networks, and how to achieve your business goals using social media.

You will be able to define the goals of your social media presence, how to achieve them, set your priorities, predict the potential results and stay on track. The strategy will systematise all the current information about your business and your social media presence.
STAGES FOR DEVELOPING AN SMM STRATEGY
Creating a content strategy takes place in several stages:
Defining the business objectives of your social media presence
Before you start promoting, you need to know what you want to end up with. Without identifying your business goals, further work will be ineffective. Therefore, based on the information from the brief and communication with the client, our specialist sets out a few basic goals promotion.
Competitive analysis in social networks
Competitors can bring a lot of value to your business. It is on the basis of competitive analysis that you can understand which promotion techniques and tools work and which do not.
Creating a content strategy
Each social network requires its own content plan, taking into account the specifics of the platform and the target audience's perception of the information. A content strategy helps to create a clear, consistent algorithm for working in social networks to achieve maximum results.
Creation of rubrics and a publication grid
Topics will make your content more varied and a publication grid will help you systematize the layout of the posts, keep track of the publication schedule and the overall appearance of the feed.
Setting up hashtags per topic
Hashtags are created for easy navigation for subscribers, and for additional promotion of publications to the top.
Creation of graphic design examples
An SMM strategy is a tutorial that makes social media as easy as possible. The guide also includes graphical examples of the design of the posts which the customer can use to create their own content.

Detailed explanation of each content group, with descriptions and example posts
We make sure that all the information in the SMM strategy is clear to the client and easy to use. Therefore we show by examples what content should be applied in your business niche to have a good response and to stimulate the audience to action.
Developing a portrait of your Target Audience
The success of your social media business depends on how well defined your target audience and its segments are. The more thoroughly you define each segment, the more your content will engage your subscribers.
Creating a promotion strategy
Our specialists will write up a promotion strategy for each selected social network as well as an overall plan that will help achieve your marketing goals.
Selection of playsets and advertising targets
Advertising is just as important as creating quality content. Each social network has its own set of playstuffs. With your advertising goals in mind, we will find the most suitable placements.
Create audience and choose interests
Based on the brief, the competition and the target audience portrait, we will work out how much of each audience segment there is in each social network. You will understand where you need to draw the main traffic and how to distribute the advertising budget to all the social networks.
Targeted advertising media plan with predicted results and advertising budget
The media plan will show you how much advertising budget you need, and how much results you can expect to get. It allows you to plan your promotion in advance.

HOW MUCH DOES IT COST TO ORDER A MEDIA PLAN
The cost and timing of the project will be influenced by the amount of work, the complexity of the niche, etc. Each strategy will have its own budget based on chosen networks, set goals and number of people involved in the project.

  • Minimum cost of work: from $250
  • Time frame: 5-10 working days.
DO YOU NEED AN SMM STRATEGY?
Book it now by filling out the feedback form!
CREATING AN SMM STRATEGY FROM 4LIMES
We help the client to choose the social networks that are relevant for them to promote. Of course, in most cases we work with the top platforms - Facebook, LinkedIn, Instagram, Youtube. But if the client's business requires unconventional solutions, our team is ready to help.

4Limes agency promotes in social networks on a turnkey basis: from SMM-strategy creation to post design, text writing and advertising launch. You may see the results of our work in our case studies.
CHECK OUT OUR PROJECT CASES
You can see the effectiveness of our work by looking at our cases.
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