Contextual Advertising
Services
Services
Contextual advertising is a valuable tool for interacting with your audience when it's properly configured.
PPC (Pay-Per-Click or Contextual Advertising) is a form of advertising that involves paying for each time a visitor reaches your site by clicking through an ad. This service is available in most search engines, including Google and Yandex.
The primary principle of contextual advertising is displaying ads in accordance with search queries and user needs. A user who needs a washing machine will be shown washing machine ads, not those for an iron.
PPC (Pay-Per-Click or Contextual Advertising) is a form of advertising that involves paying for each time a visitor reaches your site by clicking through an ad. This service is available in most search engines, including Google and Yandex.
The primary principle of contextual advertising is displaying ads in accordance with search queries and user needs. A user who needs a washing machine will be shown washing machine ads, not those for an iron.
CONTEXTUAL ADVERTISING SERVICES FROM 4LIMES
Contextual Advertising Audit
We'll analyze how effective your advertising dollar spent with Google Ads and Yandex Direct are being. We'll evaluate if the launched advertising campaigns are being done correctly, implementing the proper keywords and grouping them effectively. Through this process we'll determine how to improve sales on your site.
Setting up contextual advertising
We use the most effective promotion strategies to get the most targeted customers at the optimal cost per click on the pages of the search result. We determine the specifics of the niche and set up contextual advertising (search, display, video, applications) in Google Ads and Yandex Direct.
Handling of contextual advertising campaigns
We'll handle advertising campaigns in Google Ads and Yandex.Direct, creating a functional high-performance advertising campaigns right from the start. We'll analyze your plan by responding to changes, tracking results, monitoring bids and working to improve results throughout. At the end you'll get a report with recommendations to improve future advertising.
Remarketing
Those interested in a product may come to your online store or website without ever becoming a customer. We want to ensure they return to your site to make a purchase!
We provide a full range of services for search, video advertising, and advertising on the Display Network. We engage in the promotion of applications and audit of advertising campaigns, setting up analytics systems and launching remarketing.
Which service you use depends on the goals of your business, your target audience, and the geo-capabilities of your business. In some cases multiple advertising campaigns run simultaneously may be advisable.
Which service you use depends on the goals of your business, your target audience, and the geo-capabilities of your business. In some cases multiple advertising campaigns run simultaneously may be advisable.
This service offers the setup and launch of advertisement in search engines like Google, Yandex, and others. It's one of the most effective, low-cost, and expedient tools to help a company enter the market.
Display Network Advertising
This advertising service makes use of the Yandex Advertising Network and the Google Display Network. Advertisements are displayed while watching videos on YouTube, visiting sites, blogs, using the browser mailbox from Gmail, applications, mobile sites, and much more.
This service involves the creation, launch, and running of video advertising campaigns on YouTube.
This type of promotion is suitable:
This type of promotion is suitable:
- For a business that is just entering the market;
- For those companies whose products or services can be advantageously presented using video content;
- For increasing brand awareness;
- For working with your target audience;
- For searching for new brand advocates;
- For lead generation.
Application Promotion
The main campaign formats of this type are:
- Banners;
- Interstitials;
- Rewarded Videos;
- Playable ads;
- Native advertising.
WHAT KIND OF ADVERTISING TO CHOOSE?
Which type of advertising you opt to use depends largely on the goal you're pursuing, with your target audience being an important factor. Understanding their needs will help achieve the campaign's goals.
Creating a media plan and forecasting the results of advertising campaigns will help you determine which form of promotion is appropriate for your site. We can offer a comprehensive audit of your advertising campaigns to determine if pre-existing ones are serving your company effectively.
Creating a media plan and forecasting the results of advertising campaigns will help you determine which form of promotion is appropriate for your site. We can offer a comprehensive audit of your advertising campaigns to determine if pre-existing ones are serving your company effectively.
BENEFITS OF CONTEXTUAL ADVERTISING FROM 4LIMES
BENEFITS OF CONTEXTUAL ADVERTISING FROM 4LIMES
- Specialists certified in Yandex.Direct, Google Ads, Yandex Metric, Google Analytics and others;
- Extensive experience in different niches;
- An individual approach to creating customized media plan and forecasting an advertising campaign;
- Team approach provides a detailed and productive assessment of all business processes. The following experts take part in the advertising campaign: contextual advertising specialist, analyst, programmer, designer, copywriter, project manager.
OUR SATISFIED CUSTOMERS
STILL HAVE QUESTIONS?
Start taking advantage of all the possibilities of contextual advertising to promote your business! Fill out the form and our specialist will contact you within a few hours