Competition is the engine of progress. Often there are situations when, when choosing similar products, the buyer makes the final choice in favor of the product that has a more attractive appearance. The same applies to brand identity in general: companies with a coherent, interesting and memorable brand identity are more popular than their less visible competitors.
This is a peculiarity of human psychology: we are always drawn to the beautiful. The customer today is very spoiled, because the range of stores is enormous. In such a competitive world, you need to use all means to be head and shoulders above your "colleagues". And one of the main tools that will help you to promote your brand is a high-quality corporate identity.