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How to increase the popularity of your event with the help of new technologies?

Modern tools for concert promotion

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Why are the classics obsolete?
Until recently, classical promotion methods were enough for concerts and other mass events. You could run ads on the radio, TV, or billboards, and you had a full house.

But consumer behavior has changed. People are watching less and less TV, listening to the radio and generally looking around.
All their eyes are fixed on gadgets. The methods of promotion, which worked a couple of years ago, are now losing their effectiveness:

  • 1
    These tools only cover the top of the marketing funnel and don't motivate people to buy
  • 2
    Advertising always goes to a broad audience, which means we are "shooting at sparrows with a cannon."
  • 3
    People are increasingly looking for information online, social media, rather than offline.
  • 4
    It's hard to calculate the price per ticket sold.
  • 5
    It is difficult to reach a narrow niche audience of fans, for example - jazz fans.
Modern approach
We suggest using modern techniques to promote concerts online. They will increase the effectiveness of outreach campaigns of classic promotion methods and translate them into purchases. We also help to find the necessary narrow target audience and guide a person from the first interaction to the sale of a ticket.
What do we use?
We will take care of design, copywriting, strategy, analytics, creating a sales funnel, building a chatbot, launching and maintaining advertising.

We have all available and effective promotion tools in our arsenal:

  • Google Ads: Search advertising
  • Google Ads: Contextual media network
  • Youtube
  • Chat bot
  • Telegram channels
  • Ads from opinion leaders
  • Instagram
  • Facebook
  • TikTok
  • Yandex.Direct: Search advertising
  • Yandex: Yandex Advertising Network
  • MyTarget (Ok, Vk, My World)
  • other sources as needed
How does the collaboration work?
It's simple and straightforward with us. We describe the process of the project step by step, as well as stipulate the budget in advance. Therefore, our clients always know how much and for what they pay.
Cooperation scheme:


APPROVAL OF ADVERTISING TARGETS, ADVERTISING BUDGET, COST OF WORKS. BEFORE SIGNING THE CONTRACT, WE DISCUSS ADVERTISING TARGETS AND THE REQUIRED BUDGET FOR PROMOTION.
SIGNING OF THE CONTRACT AND PAYMENT. AFTER SIGNING THE CONTRACT PREPAYMENT OF 70% OR 100%.
ELABORATION OF THE TARGET AUDIENCE. WE CREATE A PORTRAIT OF THE TARGET AUDIENCE - DESIRES, PAINS, OBJECTIONS. WE FORMULATE YOUR MARKETING PLAN. WE PUT ALL THE INFORMATION IN A SEPARATE DOCUMENT THAT WE GIVE YOU.
WE APPROVE ALL MATERIALS AND RUN THE TEST ADVERTISING CAMPAIGN. PROVIDE REPORTING ON IT, AND ON THE BASIS OF ITS ANALYSIS WE LAUNCH THE MAIN CAMPAIGN.
IF NECESSARY, WE GIVE RECOMMENDATIONS TO THE CLIENT TO IMPROVE THE RESULT OF THE ADVERTISING CAMPAIGN AND THE PROJECT AS A WHOLE.
YOU PROVIDE INTRODUCTORY MATERIALS (ACCESS TO THE ADVERTISING OFFICE, PHOTOS, TEXT, GRAPHICS OR OTHER TYPE OF CONTENT AS REQUIRED).
PROVIDE REPORTS AND RECOMMENDATIONS AT THE END OF THE MAIN CAMPAIGN.
Advantages of working with us
Our greatest strength is experience. During our work we have gained practical experience in different areas of marketing. So we know exactly how to get the result you want for a minimum budget. We own modern promotion tools. If necessary, we will be able to reach a unique, narrow audience and bring it to your concert.

We will make everything beautiful. Our designers will make sure your promotional content is attractive. Your concert advertising will generate positive emotions and a desire to learn more about the event.
WANT TO KNOW MORE ABOUT CONCERT PROMOTION WITH MODERN MARKETING TOOLS?
Fill out an application form and a specialist will contact you!
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