Why does a musician need a YouTube channel?
Visitors to YouTube watch more than 1 billion hours of video a day. The social network's audience is growing by the minute. People go to YouTube to listen to music, watch clips from famous artists and themed blogs.
Nowadays between the popularity of a YouTube video or channel and the popularity of the artist himself, one can safely put an equal sign. But at the same time, because of the growing competition, it's not enough just to write a good song or make an interesting video and upload it to the site.
In order for a video to get to the top of YouTube and find its viewer, it has to be intelligently optimised. And you need to understand what content is of interest to your audience and how to present it correctly.