Google Ads remarketing is a technology which allows you to re-engage with your target audience and those who are already your regular customers. In Yandex.Direct, the same technology is called retargeting.
The aim of remarketing is to persuade people to buy a product or a related product or order a service by using a personalized message through an advertising text or banner.
Google Ads remarketing is a technology which allows you to re-engage with your target audience and those who are already your regular customers. In Yandex.Direct, the same technology is called retargeting.
The aim of remarketing is to persuade people to buy a product or a related product or order a service by using a personalized message through an advertising text or banner.
Setting up remarketing is essential for:
increase sales from launched advertising campaigns
creation of offers, promotions and discounts
handling of incomplete purchases
segmentation of customers by interests and categories (separation of those who have already bought and those who have just entered the site)
sale of related products and services
You can set up remarketing based on lists of website visitors, email databases and users who have already completed an action on a website: they have made a purchase, watched a video, filled out a feedback form etc.
The service allows you to save advertising budget and promote your brand.
HOW IT WORKS
Consider a remarketing mechanism on an example. A visitor went to a website to buy a blender. On his first visit he did not buy it. And he went to competitors' sites to compare models and prices. If you have set up remarketing (retargeting), this visitor will be shown ads for your online shop with the ability to click on the product he was looking for recently.
Those who have already purchased something in your shop will be shown related products. Visitors who have added an order to their cart but have not paid for it will be shown offers with discounts and promotions on that product or service.
HOW IT WORKS
Consider a remarketing mechanism on an example. A visitor went to a website to buy a blender. On his first visit he did not buy it. And he went to competitors' sites to compare models and prices. If you have set up remarketing (retargeting), this visitor will be shown ads for your online shop with the ability to click on the product he was looking for recently.
Those who have already purchased something in your shop will be shown related products. Visitors who have added an order to their cart but have not paid for it will be shown offers with discounts and promotions on that product or service.
STAGES IN REMARKETING AND RETARGETING
INSTALLING GOOGLE ANALYTICS OR YANDEX.METRICS SOFTWARE CODE ON YOUR WEBSITE, WHICH IS WHAT TRACKS VISITORS
Linking your Google Analytics and Google Ads accounts to automatically migrate audiences
Creating the right audience for your ads to be shown to
Launch remarketing
Create a separate ad
Create and set up a separate campaign in Google Ads
COST AND LEAD TIME
The price is negotiated individually. The price includes an advertising budget for Yandex.Direct retargeting and Google Ads remarketing and payment for the agency's services. The price for this service is $50 and above.
Duration of the launch does not exceed one month and depends on the attendance of the resource.
INTERESTED IN OUR REMARKETING SERVICE?
Submit your request and our manager will call you back within a few hours.
BENEFITS OF WORKING WITH THE 4LIMES AGENCY
The main advantages of ordering a service in our agency:
We study the peculiarities of each business we cooperate with
Guarantee maximum coverage of the target audience that visits your site repeatedly
Prepare regular monthly reports of the website's performance, which allows you to evaluate the cost-effectiveness of the remarketing settings of Google Ads/retargeting Yandex
We closely monitor the advertising budget and do not allow it to go to waste, as a consequence - reduces the cost of display