By getting your brand name mentioned frequently and positively in search engines, your site will quickly rise to the top of the rankings. And that's not the only benefit of the technology. SERM helps to increase the confidence of the target audience, form a positive image of the company, increase customer loyalty, create a positive reputation of the company in the labor market.
On what does the cost of implementing technology in your business? You have to understand that this technology is not only about writing positive reviews on various sites. SERM, like any other marketing technology is a complex of actions, including analysis of the market, competitors, the company itself and its product, the study of search results and media materials for references about the company, a response to the negative and neutralize it.