Social media is a great channel to promote products or services.
57% of consumers state that it is social media that influences their purchases. Take Facebook, for example. Statistics show that the platform has about
2.3 billion active users. They view
1 trillion Facebook pages every month! These users could be your future customers, and targeted advertising can help.
Targeted advertising is advertising on social media that is tailored to a specific target audience. The whole power of targeting is that you can set up ads very precisely, reaching only the people you want. This helps you increase the effectiveness of your ads, and optimise your advertising budget at the same time.
An interesting case
study on targeting is our collaboration with X-travel Club, a travel company from Kiev. The client set us a task: to collect applications on the website for one of the tourist destinations in Ukraine. For promotion we used Facebook feed, Instagram and Instagram Stories.
We set up targeted ads for
7 target audiences, among them: travelers, families, mums, young people, office workers, LookaLike.
In the end, the client sold more than 200 trips in a month, spending $1369 on the advertising campaign. This and other cases you can learn in more detail on our website in the section
«Case studies».