Promotion in TikTok. Setting up and running advertising campaigns from 4Limes
Attracting quality traffic to your business with TikTok
TikTok used to be a platform where teenagers posted entertaining content. So it didn't make sense to advertise there. Now, more than 80% of the audience are solvent people over the age of 18.
Gradually, TikTok advertising has become one of the most popular trends in Internet marketing. Entrepreneurs who understand the promise of this platform are already launching advertisements in TikTok.
Gradually, TikTok advertising has become one of the most popular trends in Internet marketing. Entrepreneurs who understand the promise of this platform are already launching advertisements in TikTok.
Promotion Features
There are a few important nuances to consider before launching an advertisement in TikTok:
It's a mobile app, so your website needs to be very well adapted to the mobile version and load no longer than 4 seconds.
The main content is short vertical videos of up to 60 seconds.
The themes of the videos are varied, but it is better to choose the most popular ones to start promoting. For example, choose trending music, a dance or a challange.
You cannot promote a personal TikTok account or a personal page on another social network through the TikTok Ads auction. But you can promote a mobile app or website.
You can't set up precise geo-targeting by city.
Basic targeting criteria in TikTok: country, region, age, gender, language, device, connection type, device price, behaviour patterns (actions + categories and subcategories), keywords, interests, etc.
Ad formats on TikTok
There are two options for running ads on the TikTok platform:
Launch via TikTok Ads cabinet - this is the main format worth using for businesses:
In-feed Native Video - pop-up ads in the feed: spots from 5 to 60 seconds (9-15 seconds).
In-feed Native Video - pop-up ads in the feed: spots from 5 to 60 seconds (9-15 seconds).
Ad formats by special order:
- 1TopView — full screen banner at the entrance, up to 60 seconds.
- 2Brand Takeover — full screen banner for the entrance: 3 seconds picture or 3 to 5 seconds clip.
- 3Hashtag Challenge — a banner in the search section with a branded hashtag for the challenge.
We know how to set up promotion properly in TikTok.
If you want to use a new source of traffic for your business - leave an application on our website!
Our expert will contact you soon.
If you want to use a new source of traffic for your business - leave an application on our website!
Our expert will contact you soon.
SUBMIT YOUR REQUEST ONLINE RIGHT NOW
Our specialist will contact you!
Requirements for In-feed Native Video
Targeted TikTok advertising by 4Limes
We work out a detailed portrait of your business' target audience, in order to set up the most accurate targeting.
This ensures you get targeted leads at low cost.
Stages of targeting:
This ensures you get targeted leads at low cost.
Stages of targeting:
ELABORATION OF THE TARGET AUDIENCE
CREATING A PROMOTION STRATEGY
CHOICE OF PLACEMENTS AND TARGETS
DESIGN AND ANIMATION OF ADVERTISEMENTS
IDEA AND COPYWRITING FOR AD CREATIVES
CREATION OF AN AUDIENCE AND CHOICE OF INTERESTS
CREATION OF UTM
TAGS FOR THE ADS
TAGS FOR THE ADS
RUNNING A TEST CAMPAIGN
DEACTIVATION OF INEFFECTIVE AUDIENCES AND ADS
MAINTENANCE OF PK AND CORRECTION OF RATES
REPORTING ON PUBLIC RELATIONS
CONCLUSIONS AND RECOMMENDATIONS
Advantages of working with us
Our team will take on all tasks to make your TikTok promotion a success.
We:
We:
Large staffAbove your project will work professionals from different areas of marketing: Project Manager, marketer, editor, copywriter, designer, traffic specialist, web analyst.
Experience in TikTok promotionWe have been setting up advertising in TikTok since March 2020. We have successful cases of promoting various spheres of business in TikTok.
Informational supportWe will answer all your questions about the nuances of video creation, we will give you recommendations and the TOR for the creation of advertising creatives.
Watch our case studies and see for yourself - successful TikTok advertising campaigns are possible and necessary
SUBMIT YOUR REQUEST ONLINE RIGHT NOW
We will find your customers on TikTok.